More than 2,500 exhibitors and 40,000 industry professionals from 150 countries will explore how innovation can transform tourism at the largest travel industry event in the Middle East.
Hospitality professionals from every corner of the world will gather in Dubai tomorrow (Sunday, 28 April) for the opening of Arabian Travel Market (ATM) 2019, the largest travel industry exhibition in the Middle East.
Identifying the top tourism trends showing the greatest growth potential is one of the most valuable insights Arabian Travel Market has to offer, and this year’s event – which takes place at Dubai World Trade Centre – will be no different as it launches Arabian Travel Week – an umbrella brand comprising four co-located shows.
The 26th edition of ATM will form part of the inaugural Arabian Travel Week, as well as ILTM Arabia, CONNECT Middle East, India and Africa – a new route development forum launching this year and new consumer-led event ATM Holiday Shopper.
Building on the success of last year’s event, ATM 2019 will welcome over 2,500 exhibiting companies and an expected 40,000 attendees, with over 150 countries represented, 65 national pavilions, and more than 100 new exhibitors set to make their ATM debut including Expo 2020 Dubai, flynas, Belarus National Tourism Agency, Moscow Committee for Tourism and Montenegro National Tourism Organisation, South Africa Tourism Bureau and Zimbabwe Tourism Authority.
Running until Wednesday 1st May, ATM 2019 has adopted cutting-edge technology and innovation as its main theme, and this will be integrated across all show verticals and activities.
Over the next four days, professionals from across the industry spectrum will discuss the ongoing unprecedented digital disruption, and the emergence of innovative technologies that will fundamentally alter the way in which the hospitality industry operates in the region.
Participants will enjoy four days of business networking opportunities and a full programme of insightful seminar sessions including aviation, the future of selling travel and the evolution of bespoke luxury travel as well as how immersive technology will transform the visitor experience at mega events such as the upcoming Expo 2020.
From new infrastructure and regional development hotspots to technologies and hotel models that put the guest experience first, a panel of key industry experts will discuss how the industry will evolve over the next decade.
Other Global Stage highlights will be a focused seminar session on Saudi Arabia’s tourism potential and a keynote from Sir Tim Clark, President, Emirates Airline, as well as the third Global Halal Tourism Summit which will explore the top trends within the sector as well as the growing role of technology, including the digitisation of Umrah.
As well as the ultra-innovative Travel Tech Show at ATM, other calendar favourites returning for ATM 2019 include the Best Stand Awards, the Travel Agents’ Academy and the Digital Influencers and Buyers’ Speed Networking Events.
ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed over 39,000 people to its 2018 event, showcasing the largest exhibition in the history of the show, with hotels comprising 20% of the floor area.