ALULA

  • AlUla — The World’s Masterpiece

    The first ever destination brand campaign for AlUla, the heritage and culture centrepiece of Saudi Arabia, was unveiled today. The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90” film directed by renowned cinematographer Bruno Aveillan and a suite of digital...
  • AlUla heritage sites reopen to public 31 October

    AlUla, the open-air museum of unprecedented historical and cultural significance in North West Saudi Arabia will be re-opening its heritage sites on 31 October in a significant step to realise its tourism ambitions. The Royal Commission for AlUla (RCU) has confirmed that the UNESCO World Heritage Site, Hegra; the...
  • NEW BOOK Landscapes, illustrations and ancient sites of AlUla!

    The destination of AlUla, in collaboration with publisher Assouline, announces the September 2020 release of a luxury immersive book of photography and illustrations titled, AlUla. With stunning images taken by internationally renowned photographer Robert Polidori, and interpretive illustrations by multidisciplinary artist Ignasi Monreal, AlUla virtually transports readers to the...
  • WITH SONY: A photography competition for Alula locals #CAPTUREALULA

    The Royal Commission for AlUla (RCU), in collaboration with Sony, has launched a photography competition for Saudi residents based in AlUla. The competition commences on World Photography Day, 19th of August 2020 and will run until 23 September 2020. The campaign seeks to find five talented local photographers under...