The Tourism Council of the Croatian National Tourist Board (HTZ) on Friday adopted the programme and financial plan for 2021, and the revenues for next year are projected in the amount of 285 million kuna, the HTZ said in a press release after its online meeting.
The HTZ is set to ramp up marketing and PR activities next year to offset a decline in the intensity of marketing activities at the level of local HTZ branches.
The press release says that according to data collected by the e-Visitor system, over 54 million tourist nights have been registered year-to-date, which is half as in the corresponding period in 2019.
The HTZ is a national tourist organization founded with the aim of creating and promoting the identity and reputation of Croatian tourism domestically and internationally.
Its activities “include both planning and implementing the promotional strategy, as well as proposing and implementing promotional activities that are of common interest to all entities in tourism, and raising the level of quality of the entire Croatian tourist offer,” the HTZ says on its website.