ALULA

The globally significant heritage and culture destination of AlUla is featured on Samsung’s 2021 TV lineup worldwide as part of an agreement between Samsung and The Royal Commission for AlUla (RCU). AlUla’s UNESCO World Heritage Site, Hegra, the abandoned Hijaz Railway Station, AlUla Old Town and the Elephant Rock...

GreenEdge Cycling, known as Team BikeExchange, for the 2021 Men and Women Cycling WorldTour season, has the pleasure to announce the Royal Commission for AlUla (RCU) as new Official Partner starting from Tour de France 2021. The partnership will run from July 2021 to December 2023. AlUla, a boutique...

The international documentary unearths previously unknown aspects of the ancient history of Saudi Arabia, as experts uncover traces of a society from more than 7,000 years ago Discovery Channel takes a behind-the-scenes look at one of the most important discoveries of modern history as expert teams uncover clues that...

flynas, the Saudi Air Carrier inaugurated the first of its flights to the historical city of AlUla in a direct flight from Riyadh, on Wednesday March 17, 2021. The new route utilizes flynas’ A320 neo aircraft, the latest addition to the carrier’s fleet, bearing the Design of  ‘Year of...

AlUla, the world’s masterpiece, is a living museum that holds 200,000 years of largely unexplored human history. The vast desert landscape features preserved tombs, sandstone outcrops, historic dwellings and monuments, both natural and human-made. This winter, AlUla also offers a range of new adventure and nature experiences which will...

The Royal Commission for AlUla (RCU) and the national flag carrier of Saudi Arabia, SAUDIA, have signed a SAR 4million memorandum of understanding (MOU) which includes joint marketing and promotional activity to ensure AlUla is top of mind as a year-round destination for Saudi residents in 2021. The MOU...

The first ever destination brand campaign for AlUla, the heritage and culture centrepiece of Saudi Arabia, was unveiled today. The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90” film directed by renowned cinematographer Bruno Aveillan and a suite of digital...

AlUla, the open-air museum of unprecedented historical and cultural significance in North West Saudi Arabia will be re-opening its heritage sites on 31 October in a significant step to realise its tourism ambitions. The Royal Commission for AlUla (RCU) has confirmed that the UNESCO World Heritage Site, Hegra; the...

The destination of AlUla, in collaboration with publisher Assouline, announces the September 2020 release of a luxury immersive book of photography and illustrations titled, AlUla. With stunning images taken by internationally renowned photographer Robert Polidori, and interpretive illustrations by multidisciplinary artist Ignasi Monreal, AlUla virtually transports readers to the...