Xinhua News, a leading news agency in China, with 41 million followers only on Facebook, yesterday published a story about Plitvice Lakes.
A photo gallery titled “Winter scenery of Croatia’s Plitvice Lakes National Park” showed the beauty of Plitvice in the winter time. Their audience loved the pictures following the story, so an album published on their Facebook page collected about ten thousand likes!
This is a huge promotion for Croatia and Plitvice as Xinhua is the biggest and most influential media organization in China, as well as the largest news agency in the world in terms of correspondents worldwide.
Xinhua operates more than 170 foreign bureaus worldwide, and maintains 31 bureaus in China—one for each province, autonomous region and directly-administered municipality plus a military bureau.