Innovative fragrance campaign in the Split airport: Croatia – Immerse Your Senses

Photo: Unsplash (Richard Ecsedi)

The Croatian Tourist Board, in cooperation with the Go2Digital agency, is conducting a new, interesting and innovative fragrance campaign at Split Airport, reports

When leaving the plane and entering the airport area, numerous passengers at Split Airport can feel the specific smells of the Mediterranean – sea, pine, fresh citrus, lemon, orange, lavender, white cedar, etc.

According to research in the field of marketing and promotion, as much as 75 percent of emotions are caused by smell, which is one of the most important sensations in shaping reality, mood and concentration. Based on this, the smell and animation on the panel are accompanied by the title “Croatia – Immerse your senses“.

“In the Croatian tourist community, we follow modern trends in the promotion of tourism, which is confirmed by this interesting campaign that attracts the attention of many passers-by. We want to be innovative and immediately give our guests the feeling of summer, rest and comfort, and at the same time interest them and inform them about other Croatian destinations and parts of our overall tourist offer”, said the director of the Croatian Tourist Board Kristjan Staničić, adding that this activity will be carried out until the end of July.

Also, the campaign includes several additional locations in the city of Split and within the Dubrovnik Airport, where the so-called digital towers display video materials that promote the overall offer of Croatia as a tourist destination and the most beautiful landscapes of our country.

In addition to the above, a sticker with NFC and QR codes has been applied to the digital panels, which, after scanning with a mobile phone, allow a free connection to the Internet network “Free WIFI – powered by HTZ” and a visit to the Croatian tourism website

Read the full article HERE.