The European Tourism Commission has approved the co-financing of the joint campaign “Croatia and Slovenia: Full of Ways to Feel and Explore” by the Croatian National Tourist Board and the Slovenian Tourist Board. The campaign is aiming at the Australian market and the overall budget is 200,000 euros.
The focus is active and adventure tourism, natural beauty and less popular destinations. The campaign will also promote the rich cultural and historical heritage, eno-gastronomy, as well as other attractive destinations in both countries.
As part of the campaign, workshops for agents and tour operators in Sydney and Melbourne will be organized, digital media advertising activities will be implemented, and cooperation will be established with selected Australian influencers who will visit Croatia and Slovenia next spring.
