SUNTURIST NOVALJA The first tourist agency in Lika-Senj County with the Croatian Quality Label


During the summer of 2021 Sunturist travel agency from Novalja has successfully completed the process of obtaining the right to use the Croatian Quality Label granted by the Croatian Chamber of Commerce and thus became the first tourist agency in Lika-Senj County to acquire this right.

The Croatian Quality Label is worn by products that are produced or services provided on the territory of the Republic of Croatia and meet a higher level of quality than that established by the legislative framework and normative criteria for the type and category of products. The mark is a recognition of the Croatian manufacturer/service provider as well as the product/service itself. At the same time, it guarantees the consumer that it is a product/service that meets the highest level of quality and represents the top quality in the world offer.

Based on the submitted documentation and field evaluation of the Technical Commission at the Croatian Chamber of Commerce, it was determined that Sunturist fully meets the criteria prescribed by the Ordinance on signs of visual marking of Croatian products and services for granting the right to use the sign “Croatian quality” for the following excursion programs: Roads of the island of Pag, Moon Trail hiking tour, Novalja field bicycle tour, Pag bay kayak tour, A yacht tour through the waters of the island of Pag.

Sunturist is a DMC travel agency that has been operating in Novalja and on the island of Pag since 1980. For more than 40 years, its employees have been aiming to provide clients with an enjoyable stay in a wide selection of accommodation facilities such as apartments, hotels, guesthouses, campsites and glamping sites. With its work, Sunturist has proven that it enables service of above-average quality provided in the territory of the Republic of Croatia.

Sunturist is an active stakeholder in terms of destination development planning and better connections with other service providers, all in order to improve the offer for it clients. For its work, this agency has received several awards and recognitions. Among them are the Plaque of the City of Novalja in the field of economy in 2012. and the International Diploma of the Novi Sad Fair for Central and Southern Europe with a large gold medal for outstanding contribution to the development of destination management in the area of the City of Novalja and the island of Pag in 2019. Also, the Association of Croatian Travel Agencies and the magazine Way to Croatia in 2019 declared the agency the best destination agency in the Republic of Croatia for many years of continuous quality of services and creative design of the offer of tourist programs on the island of Pag.

Consumers in the domestic market are offered products and services marked with different optional labels and marks based on different specific properties of a particular product or service with the desire to make the product or service different and thus become the subject of their attention and potential choice. Consumer needs, desires and habits change over time, so manufacturers and service providers need to find answers and adapt to new consumer challenges and needs.

‘With this in mind and guided by new market trends and the needs of modern tourists/visitors Sunturist is now organized like an integrated hotel, taking care of clients from their arrival to the departure. The clients who use accommodation services are also offered a variety of other services on the island of Pag, such as 24-hour transportation, food and drinks at restaurants and clubs, event tickets, and many other amenities that form part of the Sunturist Club Card’, said Zlatko Škunca, director of the Sunturist agency.

Special attention is dedicated to the design of package travel arrangements that allow clients to enjoy numerous services in order to fully experience the beauty of the island of Pag and Croatia. The opportunity to try Pag cheese, lamb meat, Gegić wine and to hear stories about the olive trees of Lun, medicinal herbs and Pag salt delights every visitor. Discovering the hiking and biking trails of the island of Pag, witnessing the artistry of Pag lace and drystone walls as well as visiting ancient Croatian churches and Roman and prehistoric archaeological sites fascinate lovers of natural beauties and historical landmarks.

A wide range of excursions in offer consists of active tours such as hiking, biking, and kayaking, boat trips, fun and adrenaline activities, party programs, visits to national parks and historic cities, gourmet and cultural tours. Accompanied by professional guides, clients have the opportunity to hear interesting stories and taste world-known autochthonous products of the island of Pag.

For those who wish to explore the surroundings on their own and enjoy the unique natural beauty of the island of Pag, Sunturist offers the possibility of renting boats, bicycles, quads, scooters, and cars. The offer furthermore includes the sale of tickets for different events, such as Zrće Beach festivals, concerts, theatrical performances, and sporting events throughout Croatia.

The quality of these programs and their organization today are increasingly decisive for: destination selection, strengthening competitiveness, valorization of tourist capacities and potentials, and thus the extension of the tourist season and the economic impact of tourism.

Having a vehicle fleet comprised of vans, minibusses, buses, and VIP vehicles, Sunturist is able to arrange transfers to and from Croatia and neighboring countries for smaller and larger groups, while providing passengers with a comfortable drive by a team of professional drivers.

“In its work, Sunturist is guided by the idea of contributing to the economic and overall development of its city and the island of Pag to the satisfaction of its inhabitants and their guests,” the agency said.

In cooperation with companies bearing quality labels, the Croatian Chamber of Commerce promotes and raises consumer awareness of the quality of Croatian products and services that are visually recognizable by the quality labels ‘Croatian Quality’ and ‘Croatian Creation’.

The survey of recognizability of quality marks among consumers showed that as a reason why consumers buy Croatian products marked with quality marks HGK ‘Croatian Quality’ or ‘Croatian Creation’, 27% of respondents stated the quality of Croatian products, while 30% said they have more confidence in domestic producers, and 34% of respondents cited the encouragement of domestic production and development of quality products and services as the reason.

PHOTO: Davor Strenja

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