Instagram isn’t just about sharing the moment. It’s also about nostalgia for the recent past. And among the hashtags for #ThrowbackThursday and #FlashbackFriday, you’ll find a very specific trend: the cry to #TakeMeBack!
The #TakeMeBack hashtag is a bittersweet celebration of past vacations. Whether you’re bored at work, trapped in an elevator, or staying safely at home, nothing can conjure that ‘gone fishing’ feeling like a few minutes spent staring at your phone and carefully editing or re-posting a forgotten holiday snap.
But not all vacation memories are equal, and some destinations create warmer memories than others. The researchers analyzed 208,362 Instagram posts with #TakeMeBack hashtag during the latest winter-spring season to figure out which places Instagram users miss the most. When Instagram cries “take me back,” this is where it wants to go.
The destination travellers miss the most overall is the Giza Pyramid Complex in Egypt, followed by the Indonesian island of Bali and Greek gem Santorini. The most missed cities are New York, then Paris and London. In the UK, the most missed landmark is Tower Bridge and in the U.S the most missed is the Brooklyn Bridge.
Among 10 natural wonders travellers miss the most are Plitvice Lakes.
To see the full research go HERE.
PHOTO: Madeline Hill