The Croatian Tourist Board and its Representative Office in Italy organized a promotional event in the center of Rome. The Croatian tourist offer was presented to the Italian media and partners, i.e. Croatia was highlighted as one of the most successful destinations in the Mediterranean, which will strive to continue this year’s positive trends in the coming year. reports htz.hr.
“The Italian market is traditionally among the top 10 markets from which we generate the largest tourist traffic. This status was successfully maintained during the last two years, which were very challenging for all of us.” said director Staničić, adding that next year Croatia will be even more competitive considering the country’s entry into Schengen and the Eurozone.
The presentation brought together 37 Italian media such as RAI, La Stampa, Il Messaggero, Mediaset, Gambero Rosso, Nautica, Plein Air and others.
“This year, we recorded a great interest of the younger population traveling to Croatia, who were motivated by entertainment and festivals, and special interest was expressed in Novalja. There is also a noticeable trend in the market for shorter trips with more arrivals during the year. Trips in the pre-and post-season are becoming more and more frequent, regardless of their traditional Ferragosto.” emphasized Vukelic.
Let us add that, according to data from the eVisitor system, more than 906,000 arrivals and 4.1 million overnight stays were made in Croatia during the first 10 months of this year. Compared to last year, the above represents a 114% increase in arrivals and 87% in overnight stays, while compared to the same period in 2019, the above represents about 76% of the results. At the same time, Italians made the most arrivals and overnight stays in Istria, Kvarner and the Split-Dalmatia County, and in terms of destinations in Rovinj, Medulin, Novalja, Poreč and Mali Lošinj.
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