The Croatian National Tourist Board office in New York is participating in the most important tourist event on the American continent – Virtuoso Travel Week, which brings together representatives of the most influential tourist entities specializing in luxury and experiential travel.
Virtuoso Travel Week takes place from 8 to 13 August and brings together more than 3,300 top luxury travel professionals, travel advisors and intermediaries, representatives of hotels and resorts, airlines, cruise companies, travel agencies, tour operators and the tourist community from 102 countries, and this is the first luxury travel event since the beginning of the pandemic to be held hybridlike. Namely, 1,500 participants are participating in the conference at Bellagio Resort & Casino, ARIA Resort & Casino and Vdara Hotel & Spa in Las Vegas, while 1,800 participants are participating virtually.
At the opening ceremony conference “Imagine what can be”, keynote speaker Adam Grant, a renowned psychologist, author and professor at the Wharton School of the University of Pennsylvania, gave an insight into the power of questioning, calling it “a key skill not only for dealing with crisis but for moving through complex social issues and making good business decisions.” Virtuoso founder and CEO Matthew Upchurcha underlined that the pandemic was the most devastating for workers in the tourism industry, and sent a message of hope, faith in the potential for rapid recovery and new opportunities for development and responsible growth. He highlighted that travel and tourism can strengthen and motivate individuals and their communities and bring people together in general and provide a basis for a more responsible and quality life.
Director of the CNTB Representation in America Ina Rodin together with the directors of the Zagreb Tourist Board, Martina Bienenfeld, the Dubrovnik Tourist Board, Ana Hrnić and the Istrian Tourist Board, Denis Ivošević, held numerous meetings with representatives of tourist entities specializing in luxury travel from the USA, Canada and Latin America and introduced them to the news in the tourist offer of Croatia. Also, they participated in a special meeting of the CEO of Virtuoso at which the Management of Virtuoso announced new projects related to development and growth in Croatia.
In 2021, Croatia got four new members of Virtuoso – Grand Park Hotel Rovinj, Ikador Luxury Boutique Hotel & Spa Ičići, Maslina Resort Hvar and Villa Korta Katarina & Winery as a result of very productive cooperation with Virtuoso and growing demand for travel to Croatia.
Furthermore, Virtuoso is a network of the best American travel agencies specializing in luxury travel, which has more than 20,000 advisors worldwide and includes more than 1,800 partners, including top hotels and resorts, tour operators, airlines, agencies. The main goal of the network is to offer clients detailed planned and unforgettable trips.
“Membership and marketing activities with Virtuoso are one of the key priorities for promoting Croatia on the American market, which confirms the destination’s popularity in the American media and the continuous growth of demand in the luxury segment,” said Ina Rodin from Las Vegas.