In the period from February to May this year, the Croatian National Tourist Board conducted a campaign on the German market to encourage early booking, and the results achieved are more than excellent, given that 1.3 million HRK invested in advertising generated new provisions worth 19,5 million HRK, reports htz.hr.
These are the results of the “Early booking” campaign conducted on the strongest booking and travel platforms on the German market: Expedia Group, Urlaubspiraten.com, Weg.de and Reisereporter.de.
“We are satisfied with the campaign results that generated the sale of tourist services, mostly accommodation facilities and airline tickets worth almost 20 million HRK, while online advertising alone reached over 20 million users. So far, we have realized almost 6 million overnight stays from this market, which is an increase of as much as 10 percent compared to the same period of the record 2019.” – said Kristjan Staničić, director of the Croatian National Tourist Board.
Let us add that the Germans, according to the eVisitor system, have so far spent the most nights in Istria, Kvarner and Split-Dalmatia County, looking at destinations in Rovinj, Poreč and Medulin. Observing accommodation facilities, German tourists spent most nights in camps, followed by household facilities and hotels.
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