The Zagreb City Museum showed the first travel poster of the Croatian capital made in 1911.
With the slogan “La belle Croatia” highlighted in capital letters, Zagreb is presented with an artistic depiction of the Lower Town with the Cathedral in the background and a couple of people from Šestine in folk costume. The Zagreb City Museum was founded by the Brethren of the Croatian Dragon Society in 1907.
The poster is associated with the first organized tourist offer in Croatia, led by the Section for Foreigners in the Kingdom of Croatia and Slavonia based in Zagreb. The establishment of the Section is associated with the economic event “Zagreb Choir 1910” which encouraged the arrival of foreigners to the capital.
The poster promotes Zagreb, but also Plitvice with several photos whose author could be Professor Dr. Marija Kiseljak, say from the Museum.
PHOTO: Zagreb City Museum