GOOD RESULTS Croatia’s tourism advertised through digital campaign on U.S. market

The Croatian National Tourist Board and Expedia, an international travel platform, have conducted a joint digital marketing campaign for Croatia’s tourist trade on the U.S. market, which resulted in the improved positioning of Croatia on that market, the HTZ said in a press release on Tuesday.

The campaign called “Croatia Unlocked” was conducted from April to June this year with the aim of increasing the Croatia tourism sector’s visibility as a year-round destination in the Mediterranean.

During the campaign, the flights and accommodation bookings in Croatia reached the value of USD 3.2 million, the HTZ said. The most sought-after destinations were Dubrovnik, Split, Hvar and Zagreb.