Promotion of Croatia as a winter destination

Photo: Unsplash (Anne Nygard)

Intending to promote the winter tourist offer of Croatian destinations and attract foreign guests to our country during the winter months, the Croatian Tourist Board is implementing the promotional campaign “Croatia Full of Magic” with a focus on the social networks Facebook, Instagram and Twitter, where promotional activities will be to be carried out until the middle of January 2023, reports

For the promotional messages to have the widest reach, the Croatian Tourist Board organized a special trip for journalists, travel bloggers and influencers from 10 markets, such as Germany, Austria, the Czech Republic, Italy, Slovakia, Great Britain, Sweden, and Norway. Among the participants, there are journalists from the British The Sun, the Austrian Kurier, the German Frankfurter Neue Presse, and influencers such as Alp Galip, whose Instagram profile fantastic_earth is followed by almost three million fans, Altug Galip with the Instagram profile kyrenian, which counts more than one million followers, etc.

The travel program of foreign journalists, bloggers and influencers includes a tour of Advent in Zagreb where they experienced the magic of lighting the lights on Zrinjevac, tried skating on the Advent ice rink, and participated in the preparation of Zagorje štrukli and making licitari.

“Advent Zagreb is one of the most important events for Zagreb and Croatian tourism. We are pleased with the interest of foreign media in Zagreb because it shows that the new concept of Advent, which we presented in 2014, is extremely successful and interesting. It has become a model for other destinations in Croatia that have also started their own Advent programs. With the Festival of Lights in the spring, Zagreb Classic in the summer, Artupuncture in the fall and Advent Zagreb in the winter – we rounded off all four seasons and completed Zagreb’s year-round offer.” – said Martina Bienenfeld, director of the Tourist Board of the City of Zagreb.

Along with a tour of the sights of Zagreb, journalists, bloggers and influencers also visited the famous Christmas estate Salaj in Čazma, Slunj-Rastoke and the Plitvice Lakes National Park, which are especially magical under the snow cove. There was also a tour of the historic core of Varaždin and Marija Bistrica.

Read the full article HERE.