The Croatian Tourist Board has launched a new promotional campaign “Falling for Croatia“. It will be implemented until the end of November on social networks Facebook, Instagram and Twitter with the hashtags #FallingForCroatia and #BestFallCroatiaBucketList, reports htz.hr.
The campaign was conceived as a kind of autumn guide through the destinations and activities that Croatia offers in this period of the year. The main goals are to stimulate tourist traffic in the post-season, as well as to maintain Croatia’s visibility on broadcast markets after the excellent results achieved during the main summer part of the season.
This campaign will cover as many as 90 products and destinations, from the interior of Istria and Gorski Kotar, through Međimurje and Hrvatsko Zagorje, all the way to Slavonia and Baranja. Speaking of activities, the following entertainment will be promoted: tours of national parks and nature parks, visits to traditional and cultural events on the continent, cycling or walking along numerous marked trails, tasting numerous eno-gastronomic delicacies, participating in grape, olive or tangerine harvests and much more.
It is expected that the campaign will also result in maintaining positive trends in tourist traffic. According to the eVisitor system data, the current part of September, compared to the same period in September 2019, represents a growth of 4 percent.
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