The Tourist Board of the City of Novalja, in cooperation with the company Feel IQM doo, is embarking on the IQM Destination project, which aims to establish a measurable and effective system of integrated quality management in the destination, HRturizam reports.
The IQM Destination concept is based on sustainable development and responsible tourism, setting quality standards and monitoring results, coordination and development of new tourism products, creating new economic value.
The aim of the project is to qualitatively economically strengthen the entire community in the tourism segment, strengthen mutual cooperation, synergy in the destination, communication and encourage excellence.
At the beginning of the cooperation, we invite all stakeholders in tourism in the City of Novalja to get involved in the project, he points out Marina Šćiran Rizner, director of the Novalja Tourist Board, and adds that at the same time they are starting to measure the satisfaction of Novalja residents with the current development of tourism and the way of life in the tourist destination.
“Setting goals, implementation, revision, control and evaluation of the success of set tasks and implementation activities, the IQM system will be implemented in the city of Novalja for a period of at least 3 years. The aim of the Community is to strengthen and strengthen the joint communication of tourism stakeholders of our destination, taking into account current and future economic opportunities and socio-cultural aspects and climate change in the development of tourism with a view to long-term sustainability”, points out Marina Šćiran Rizner, director of the Novalja Tourist Board.
PHOTO: Josip Durdov