Family tourism – a very important part of Croatian tourism!


For the fourth year in a row, organized by the Family Tourism Community section for the Lika-Karlovac region and in partnership with the Lika-Senj and Karlovac County Tourist Boards, a Regional Family Accommodation Forum was held. Once again the Forum brought together a large number of family service providers and forum partners who exhibited their products and presented their services.

Karlovac and Lika-Senj counties recorded a remarkable growth in family accommodation facilities and Karlovac County recorded the highest number of arrivals and overnight stays among continental counties.

In the working part of the first block, the emphasis was on the achievements and further development of family tourism in the Republic of Croatia, the importance of branding with a focus on how to equip facilities and use digital marketing services. Lika-Senj County also presented their Blue & Green Homestay project.

A large part of the first batch of debates was dedicated to the legislative framework, clarification of the tax status of the provider of accommodation services in the household.

The second block of expositions was dedicated to current trends from, information about our magazine The Plitvice Times and many more.

A very important topic was also how to prepare accommodation capacities for the most demanding guests, presentation of good practices by private renters who successfully developed their entrepreneurial stories and reaffirmed that man is the key to success in tourism.