Fostering knowledge, education and growth in tourism, is at the centre of a partnership announced between Google and the World Tourism Organization.
Google will support UNWTO members in addressing the new digital trends and transformation challenges faced by tourism and needed by the sector, to fully harness its development potential and contribution to sustainability. Digital skills are crucial for competitiveness in tourism, a sector characterized by technological change and the generation of new business models.
More than half of tourism revenue in the EU is now researched or booked online. Equipping tourism ministries with the skills, tools and programmes they need to market and protect themselves online will increase opportunities for jobs and revenue across the industry.
A High-Level Dialogue on Digital Skills in Tourism set the backdrop for announcing the agreement. Organized by UNWTO with the support of Google during ITB Berlin, the world`s leading travel trade fair, the event underscored that digital skills development remain a major priority for destinations around Europe.